An Impact Audit starts with a scorecard that lists your results in 5 key areas of website functionality, and then gives you "3 Quick Wins" - a trio of practical suggestions for revitalising your website. The Impact Audit is an essential action plan that will tell you things that your customers, your IT director, or your marketing department either can't tell you (they haven't spotted them yet) or won't tell you (they're too frightened). The Impact Audit is not a piece of software that finds broken links or measures bandwidth. The ImpactAudit relies on real people to assess, explore and compare your website with the competition. Real people with real world experience in the design, maintenance and marketing of websites. The Impact Audit Team will score 5 key elements of your website: First Impressions A detailed analysis of your all-important Home Page. We look at 9 separate aspects of Home Page effectiveness. Navigation Can users find their way around your website? Can you? We explore 8 key characteristics. Atmosphere What is the tone and tempo of your site? We expose the 6 main components of atmosphere. Content What's special about your content? We detail 7 features of content that you should always consider. Interactivity Do you reach out and touch people? Or ignore them completely? We give you 8 steps to improved interactivity. For more information take The Impact Audit Tour or Submit your website.